Social publications on Instagram

Create, schedule and track Instagram posts, carousels, reels and stories in Notfy, with AI captions, metrics and comments.

Social Publications let you create and schedule content on your company’s Instagram without leaving Notfy. Publishing is done only on Instagram.

​

When to use

• Schedule posts, carousels, reels and stories in advance.
• Generate a caption with the help of AI.
• Track likes, reach and comments of each publication.
• Bring into Notfy posts that are already on your Instagram.

​

Before you start

Connect an Instagram account in Settings → Integrations. See Instagram Direct.

This feature depends on the company’s plan. If it is not enabled, Notfy shows the Feature not available notice and you need to contact sales to subscribe.

​

Where it is

In the menu, go to Management → Marketing → Social Publications.

​

Publication types

Type	Accepted media
Single Image	1 image (JPG or PNG).
Carousel (multiple media)	From 2 to 10 items.
Reel / Video (Instagram)	1 MP4 video.
Story (Instagram)	1 image or video. It has no caption.

Photos outside the aspect ratio accepted by Instagram (between 4:5 and 1.91:1) are automatically cropped when published. Use the upload’s crop tool to choose the framing yourself.

​

Create a publication

1. Start a new publication

   In Social Publications, click New Publication.

2. Content step

   Choose the Publication Type, upload the Media and write the Caption (up to 2,200 characters). To receive a suggestion, click Generate with AI, enter What is the post about? and the Tone of voice (Professional, Casual, Fun or Sales/Persuasive).

3. Distribution step

   In Platforms, select the connected Instagram accounts. In Schedule for, choose a date and time, or leave it blank to publish immediately.

4. Finish

   Complete the wizard. The publication is sent right away or becomes Scheduled.

Scheduling (Schedule for) also depends on the plan. Without it, the system blocks the date and reports that the current plan does not allow scheduling publications.

​

Track and act

The list shows Caption, Type, Platforms, Status and Scheduled for. The statuses are Draft, Scheduled, Processing, Published, Partially failed and Failed.

In each row’s actions menu:

Action	When it appears
Publish now	Draft or scheduled publications.
Cancel schedule	Scheduled publications; they go back to draft.
View error	Publications that failed, with the reason.
Retry failed	Publications that failed, to try again.

​

After it is published

The publication becomes read-only: changing it here does not change the post that is already on Instagram. When editing you find:

• Metrics: likes, comments, shares, saves, reach, views, profile visits and followers. The data is updated hourly.
• Comments (Instagram): feed of the post’s real comments, with the options Reply, Hide/Show again, Delete and Message in DM.

​

Import Instagram posts

Click Import Publications, choose the account in Channel / Integration and the quantity (12, 24, 48 or 96), select the posts and confirm. Posts already imported do not appear again.

Can I publish on Facebook?

No. Notfy’s Social Publications publish only on Instagram.

My publication failed. What do I do?

Open View error to read the reason, fix it (for example, media format or account connection) and use Retry failed.

Does the AI caption cost anything?

It depends on the AI being configured and on credits being available. If it cannot be generated, Notfy tells you.

Instagram Direct

Connect the Instagram account.

Dashboard

See the summary of publications.