Instagram Direct

Connect a professional Instagram account to Notfy to handle Direct messages and comments in the chat, with quick or manual connection.

The Instagram (Official Meta) integration brings the Direct messages and comments of your professional account into the Notfy chat.

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When to use

Use it when your customers reach you through Instagram. The number of accounts depends on the plan and appears in Company settings, Consumption tab, Instagram (Slots) section.

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Before you start

• A professional Instagram account (business or creator). Personal accounts do not work.
• Administrator access to the account.

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Connect

1. Create the integration

   In Settings, Integrations, create an integration of type Instagram (Official Meta), enter the Integration Name and save.

2. Open the Instagram tab

   In the saved integration, open the Instagram (Official Meta) tab.

3. Connect the account

   Under Quick Connection, click Connect with Instagram, sign in with the professional account and authorize access. The button opens in a new tab.

4. Verify

   Under Instagram Credentials, confirm that the status is Connected and click Verify Connection.

If access expires, the button is renamed Reconnect with Instagram: click it to renew.

Quick connection becomes available after the integration is saved. If you prefer, or if the button is not available for your account, use manual connection with the fields below.

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Manual connection

Field	Description
Instagram Business Account ID	Professional account ID
Access Token	Access token generated in Meta for Developers
App Secret	The app’s secret key, used to validate each event received
Webhook Callback URL	URL to paste in Meta for Developers, under Instagram, Configuration, Webhooks
Webhook Verify Token	Verification token. Click the icon next to it to generate one

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Behavior

In the Instagram Behavior section:

Field	Description
Receive Direct messages (Chat)	Turn it off if the account is used only for posts or profile analysis. With it off, Directs and comments do not enter the chat
Service Mode	Artificial Intelligence or Fixed Flow (no AI)
Enable AI on Instagram	Turns the AI on for the account. Requires agreeing to the international data transfer
Open Flow Editor	Opens the visual builder, when the mode is Fixed Flow
Automatic Lead Creation	Creates the lead in the funnel when a new contact writes

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Message limitations

Instagram allows replies within the 7-day service window. After that period, a new reply must use the message type accepted by Meta for that case; if Meta does not authorize it, Notfy reports the failure.

Quoted replies work only for received messages. Do not use this feature to start a conversation or to quote a message sent by Notfy itself.

Comments received by the account can appear in the chat and be answered according to Meta’s permissions. Posts and performance analysis have their own pages in Notfy; the connection of this account is the same one that authorizes those features when they are available for the profile.

The connection failed

The notice indicates that the token may have expired. Use Reconnect with Instagram and verify again.

Messages do not appear in the chat

Check that Receive Direct messages (Chat) is on and that the integration is active.

Why was an Instagram reply refused?

Check that the conversation is still within the 7-day service window and that the account keeps the authorized permissions. For quoted replies, also confirm that the original message was received through Instagram.

Service chat

Answer Directs and comments.

Social posts

Schedule posts on the same account.