Create an ad campaign

Create a campaign once and publish it on Meta Ads, Google Ads or both, with text, image or video, audience and daily budget.

You fill in the ad only once and choose which accounts it will be published on. Notfy creates one campaign for each chosen platform.

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When to use

• Launch a new ad on Meta Ads, Google Ads or both at the same time.
• Boost an Instagram post you have already made.

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Before you start

• Have at least one connected ad account.
• Have the text, the destination link and, if you want, the ad’s image or video.
• Have permission to create ad campaigns.

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Step by step

1. Open the creation screen

   Go to Marketing, Ad Campaigns and click New Campaign.

2. Fill in the content

   Enter the Campaign Name, the Objective, the Call to Action, the titles, the Ad Text, the Additional Description and the Destination Link. See the field table below.

3. Add the media

   In Ad Image or Video (optional), upload a JPEG, PNG, WEBP or MP4 file up to 50 MB.

4. Define the audience

   In the Targeting section, choose the Country, the Minimum Age and the Maximum Age, and if you want Interests (Meta) and Keywords (Google).

5. Choose the platforms and the budget

   In Platforms and Budget, select the Ad Account and the Daily Budget. To publish on more than one platform, click + Add Platform and repeat.

6. Create

   Save. The screen says Publishing on the selected platforms, and you are notified if any fails. Follow the status in the list.

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Ad fields

Field	Notes
Objective	Traffic, Conversion / Sales, Brand Awareness or Lead Generation.
Call to Action	Learn More, Buy Now, Sign Up, Contact Us, Download or Book.
Main Title	Required. Meta uses one title.
Title 2 and Title 3 (optional)	Google Ads requires at least 3 titles. Without them, publishing fails only on Google.
Ad Text and Additional Description	Google Ads requires at least 2 descriptions: add the ad text to the additional description.
Destination Link	Where the click leads.
Business Name (optional)	Required by Google Ads when the ad has an image. If empty, it uses the campaign name.
Daily Budget	Minimum value of 1 per day, per platform.
Start and End (optional)	Campaign period.

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How media changes the ad

• No media: the ad runs with text only, on both platforms.
• With image: on Meta, the ad is an image ad. On Google, it becomes a Display ad (network of sites and apps), because the Search Network does not accept images.
• With video: works on Meta. On Google, video requires a YouTube video and is not accepted here.

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Audience and targeting

• Interests apply only to Meta Ads.
• Keywords apply only to Google Ads on the Search Network (without image).
• Custom and lookalike audiences are not supported yet. Only country, age, interests (Meta) and keywords (Google) are sent.

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Boost an Instagram post

If there are already published Instagram posts, the Boost an existing post switch appears. Instead of creating a new ad, Notfy uses your post as the ad on Meta, like the native “Boost” button. Choose the Instagram Post and the Meta Ads Account. You need a working Instagram integration. See Social posts.

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After creating

Campaigns are created paused on the platforms. Nothing is spent until you activate. See Manage campaigns.

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Frequently asked questions

It published on Meta but failed on Google. Now what?

The platforms are independent. In the campaign list, the one that failed shows the Failure reason and the Try again action. The most common reasons are too few titles or descriptions for Google and an image outside the accepted proportions.

Can I create the campaign without an image?

Yes. The ad runs with text only on both platforms.

How long does publishing take?

Publishing happens in the background, and the status in the list changes from Publishing… to Paused or Failed.

Manage campaigns

Activate, pause and edit.

Connect accounts

Add another account.