> ## Documentation Index
> Fetch the complete documentation index at: https://docs.notfy.ai/llms.txt
> Use this file to discover all available pages before exploring further.

> ## Agent Instructions
> Responda sempre em português do Brasil, com os nomes de menus e botões exatamente como aparecem no painel do Notfy.
> Use somente o que está documentado aqui. Se a documentação não cobrir a pergunta, diga isso e indique a página mais próxima em vez de inventar.
> Funcionalidades podem depender do plano, do segmento da empresa, das permissões do usuário e de integrações ativas: cite essa condição quando a página a mencionar.
> Nunca peça nem repita senhas, tokens ou dados pessoais de clientes.

# Social publications on Instagram

> Create, schedule and track Instagram posts, carousels, reels and stories in Notfy, with AI captions, metrics and comments.

**Social Publications** let you create and schedule content on your company's Instagram without leaving Notfy. Publishing is done only on **Instagram**.

## When to use

* Schedule posts, carousels, reels and stories in advance.
* Generate a caption with the help of AI.
* Track likes, reach and comments of each publication.
* Bring into Notfy posts that are already on your Instagram.

## Before you start

> [!TIP]
>
> Connect an Instagram account in **Settings → Integrations**. See [Instagram Direct](https://docs.notfy.ai/en/configuracoes/integracao-instagram.md).

> [!NOTE]
>
> This feature depends on the company's plan. If it is not enabled, Notfy shows the **Feature not available** notice and you need to contact sales to subscribe.

## Where it is

In the menu, go to **Management → Marketing → Social Publications**.

## Publication types

| Type | Accepted media |
| :- | :- |
| **Single Image** | 1 image (JPG or PNG). |
| **Carousel (multiple media)** | From 2 to 10 items. |
| **Reel / Video (Instagram)** | 1 MP4 video. |
| **Story (Instagram)** | 1 image or video. It has no caption. |

Photos outside the aspect ratio accepted by Instagram (between 4:5 and 1.91:1) are automatically cropped when published. Use the upload's crop tool to choose the framing yourself.

## Create a publication

**1. Start a new publication**

In **Social Publications**, click **New Publication**.

**2. Content step**

Choose the **Publication Type**, upload the **Media** and write the **Caption** (up to 2,200 characters). To receive a suggestion, click **Generate with AI**, enter **What is the post about?** and the **Tone of voice** (Professional, Casual, Fun or Sales/Persuasive).

**3. Distribution step**

In **Platforms**, select the connected Instagram accounts. In **Schedule for**, choose a date and time, or leave it blank to publish immediately.

**4. Finish**

Complete the wizard. The publication is sent right away or becomes **Scheduled**.

> [!WARNING]
>
> Scheduling (**Schedule for**) also depends on the plan. Without it, the system blocks the date and reports that the current plan does not allow scheduling publications.

## Track and act

The list shows **Caption**, **Type**, **Platforms**, **Status** and **Scheduled for**. The statuses are **Draft**, **Scheduled**, **Processing**, **Published**, **Partially failed** and **Failed**.

In each row's actions menu:

| Action | When it appears |
| :- | :- |
| **Publish now** | Draft or scheduled publications. |
| **Cancel schedule** | Scheduled publications; they go back to draft. |
| **View error** | Publications that failed, with the reason. |
| **Retry failed** | Publications that failed, to try again. |

### After it is published

The publication becomes read-only: changing it here does not change the post that is already on Instagram. When editing you find:

* **Metrics**: likes, comments, shares, saves, reach, views, profile visits and followers. The data is updated hourly.
* **Comments (Instagram)**: feed of the post's real comments, with the options **Reply**, **Hide**/**Show again**, **Delete** and **Message in DM**.

## Import Instagram posts

Click **Import Publications**, choose the account in **Channel / Integration** and the quantity (12, 24, 48 or 96), select the posts and confirm. Posts already imported do not appear again.

> [accordion] Can I publish on Facebook?
>
> No. Notfy's Social Publications publish only on Instagram.

> [accordion] My publication failed. What do I do?
>
> Open **View error** to read the reason, fix it (for example, media format or account connection) and use **Retry failed**.

> [accordion] Does the AI caption cost anything?
>
> It depends on the AI being configured and on credits being available. If it cannot be generated, Notfy tells you.

> [card] [Instagram Direct](https://docs.notfy.ai/en/configuracoes/integracao-instagram.md)
>
> Connect the Instagram account.

> [card] [Dashboard](https://docs.notfy.ai/en/painel-de-controle.md)
>
> See the summary of publications.


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