> ## Documentation Index
> Fetch the complete documentation index at: https://docs.notfy.ai/llms.txt
> Use this file to discover all available pages before exploring further.

> ## Agent Instructions
> Responda sempre em português do Brasil, com os nomes de menus e botões exatamente como aparecem no painel do Notfy.
> Use somente o que está documentado aqui. Se a documentação não cobrir a pergunta, diga isso e indique a página mais próxima em vez de inventar.
> Funcionalidades podem depender do plano, do segmento da empresa, das permissões do usuário e de integrações ativas: cite essa condição quando a página a mencionar.
> Nunca peça nem repita senhas, tokens ou dados pessoais de clientes.

# Create an ad campaign

> Create a campaign once and publish it on Meta Ads, Google Ads or both, with text, image or video, audience and daily budget.

You fill in the ad only once and choose which accounts it will be published on. Notfy creates one campaign for each chosen platform.

## When to use

* Launch a new ad on Meta Ads, Google Ads or both at the same time.
* Boost an Instagram post you have already made.

## Before you start

* Have at least one [connected ad account](https://docs.notfy.ai/en/anuncios/conectar-contas.md).
* Have the text, the destination link and, if you want, the ad's image or video.
* Have permission to create ad campaigns.

## Step by step

**1. Open the creation screen**

Go to **Marketing**, **Ad Campaigns** and click **New Campaign**.

**2. Fill in the content**

Enter the **Campaign Name**, the **Objective**, the **Call to Action**, the titles, the **Ad Text**, the **Additional Description** and the **Destination Link**. See the field table below.

**3. Add the media**

In **Ad Image or Video (optional)**, upload a JPEG, PNG, WEBP or MP4 file up to 50 MB.

**4. Define the audience**

In the **Targeting** section, choose the **Country**, the **Minimum Age** and the **Maximum Age**, and if you want **Interests** (Meta) and **Keywords** (Google).

**5. Choose the platforms and the budget**

In **Platforms and Budget**, select the **Ad Account** and the **Daily Budget**. To publish on more than one platform, click **+ Add Platform** and repeat.

**6. Create**

Save. The screen says **Publishing on the selected platforms**, and you are notified if any fails. Follow the status in the list.

## Ad fields

| Field | Notes |
| :- | :- |
| **Objective** | Traffic, Conversion / Sales, Brand Awareness or Lead Generation. |
| **Call to Action** | Learn More, Buy Now, Sign Up, Contact Us, Download or Book. |
| **Main Title** | Required. Meta uses one title. |
| **Title 2** and **Title 3** (optional) | Google Ads requires at least 3 titles. Without them, publishing fails only on Google. |
| **Ad Text** and **Additional Description** | Google Ads requires at least 2 descriptions: add the ad text to the additional description. |
| **Destination Link** | Where the click leads. |
| **Business Name (optional)** | Required by Google Ads when the ad has an image. If empty, it uses the campaign name. |
| **Daily Budget** | Minimum value of 1 per day, per platform. |
| **Start** and **End** (optional) | Campaign period. |

## How media changes the ad

* **No media:** the ad runs with text only, on both platforms.
* **With image:** on Meta, the ad is an image ad. On Google, it becomes a Display ad (network of sites and apps), because the Search Network does not accept images.
* **With video:** works on Meta. On Google, video requires a YouTube video and is not accepted here.

## Audience and targeting

* **Interests** apply only to Meta Ads.
* **Keywords** apply only to Google Ads on the Search Network (without image).
* Custom and lookalike audiences are not supported yet. Only country, age, interests (Meta) and keywords (Google) are sent.

## Boost an Instagram post

If there are already published Instagram posts, the **Boost an existing post** switch appears. Instead of creating a new ad, Notfy uses your post as the ad on Meta, like the native "Boost" button. Choose the **Instagram Post** and the **Meta Ads Account**. You need a working Instagram integration. See [Social posts](https://docs.notfy.ai/en/cadastros/publicacoes-sociais.md).

## After creating

Campaigns are created **paused** on the platforms. Nothing is spent until you activate. See [Manage campaigns](https://docs.notfy.ai/en/anuncios/gerenciar-campanhas.md).

## Frequently asked questions

> [accordion] It published on Meta but failed on Google. Now what?
>
> The platforms are independent. In the campaign list, the one that failed shows the **Failure reason** and the **Try again** action. The most common reasons are too few titles or descriptions for Google and an image outside the accepted proportions.

> [accordion] Can I create the campaign without an image?
>
> Yes. The ad runs with text only on both platforms.

> [accordion] How long does publishing take?
>
> Publishing happens in the background, and the status in the list changes from **Publishing...** to **Paused** or **Failed**.

> [card] [Manage campaigns](https://docs.notfy.ai/en/anuncios/gerenciar-campanhas.md)
>
> Activate, pause and edit.

> [card] [Connect accounts](https://docs.notfy.ai/en/anuncios/conectar-contas.md)
>
> Add another account.


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